Google is getting super aggressive--some people say heavy handed--with their launch of Google Checkout. Not only did they give people free money for signing up, not only did they place an advertisement for Checkout on their homepage (something they said they would never do), now they are rewarding merchants who use Google Checkout with an extra line in their Google Adsense adverisements.Google Adsense + Checkout = Game over for PayPal.
Check out the text in yellow highlighting (I ADDED THE YELLOW) for Google Adsense advertisers who accept Google Checkout.
This is a HUGE incentive for merchants to signup with Google Checkout--look how much more their ads look. They get that quick checkout icon and an extra line of text.
Go Google Go!
I love the new aggressive Google. I hope they launch free/flatrate auction next. IT IS SO ON RIGHT NOW!!!


1. j-I think it's pretty interesting as well. For me it raises the question of whether or not this new, more aggressive Google could be a result of a company that finds meeting future growth targets increasingly challenging? It would make sense that they've done the easier, less-controversial things and now have moved on to the more heavy-handed (but very savvy) business moves. Disclosure: I own a pittance of Google stock. surya
Posted at 2:58PM on Feb 12th 2007 by surya