$1M a year in Google Adsense (or why 2,739 is my favorite number)

If back in September when we started playing with Google Adsense someone told me it would turn into a $1M a year business I would have laughed. A million bucks without a sales person? Give me a break!

However, yesterday we broke our $2,100 record with a $2,335 day. That�s an impressive number I know, because if we can take that number to $2,739.72 we�re at�wait for it�$1M a year.

For some perspective, take a look at some averages:

January we did $580 a day on average.
March was a $737 a day average.
May was a $1,585.57 average.

Now, before you get too excited let me tell you we�ve got 103 bloggers on the payroll and nine staffers here at Weblogs, Inc. We�re a big, little company� so to speak. Plus I gotta pay for Peter Rojas� gadget habit (let�s just say it ain�t pretty)!

However, if you follow those numbers we tripled the average in five months or so. Not sure we can triple every five months, but I think we can get this to a $3,000 to $5,000 per day average by the end of the year.

Another thing to keep in mind is that we can�t run Google Adsense in top positions on a lot of our blogs because they are sold out (Engadget, Autoblog, etc. are sold out up top). If we had those slots open we would be at much more per day right now.

The publishing world has totally changed, and as much as I like to think I�m up on things every day I figure out something new about this business. It�s crazy.

One more tip: the Google horizontal banners work well. You know, the ones where a user clicks and sees a group of ads and then you get paid if they make a *second* click (the first click to Google gets you nothing!). Even with this double-click issue it performs really well (I don�t think I can say how much better then a leaderboard without getting in trouble with the Google Adsense Terms of Service, but lets just say it�s significant). I think this is because the users who click on those ads are rabid�they want a ton of information and they probably visit more then one advertiser�s site.

Anyone else got Google Adsense tips? If so put them in the comments below for EVERYONE to share and benifit from.

Jul 19th 2005 5:54AM
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1. Really, a great information. Thanks for sharing.

Posted at 4:41PM on Oct 29th 2005 by Usman

2. That's impressive!

Posted at 4:41PM on Oct 29th 2005 by blewtooth

3. Jason, Just so we can all understand it a bit better, how many million pages a month are you doing these days?

Posted at 4:41PM on Oct 29th 2005 by Julio Alonso

4. To get those earnings you need huge, really huge traffic. Congratulations!

Posted at 4:41PM on Oct 29th 2005 by JoaoJose

5. Congratulations! Are you considering doing adsense prime time once the current sponsorship deals expire?

Posted at 4:41PM on Oct 29th 2005 by Personal Finance Blogger

6. Congratulations! you�re adsense premium?

Posted at 4:41PM on Oct 29th 2005 by biboz

7. $2,739.72 * 365 = $999,997.80... pffft --- you call that a million bucks? ;)

Posted at 4:41PM on Oct 29th 2005 by fraser

8. Congrats Jason! You rock! Seriously- I am really, really happy for you.

Posted at 4:41PM on Oct 29th 2005 by hugh macleod

9. Thats pretty cool but you can get booted out of the program for making your stats public!

Posted at 4:41PM on Oct 29th 2005 by angus logan

10. You didn't sound so gungho about Google AdSense at SXSW when you were raking them over the coals in the panel session.

Posted at 4:41PM on Oct 29th 2005 by Joey

11. I have found standout ads performing well on my sites especially above header.

Posted at 4:41PM on Oct 29th 2005 by Kashif

12. A great information for Adsense users!

Posted at 4:41PM on Oct 29th 2005 by EngLee

13. Congratulations Jason. Quick question - your tip for the banner 'link units' - when you say they 'work well'. Are you saying that they work better than normal adsense text ads in that position or that they 'work well' but not that well? I like them because they allow me to run other ads near them (ie private sponsorship etc). Interested in your thoughts.

Posted at 4:41PM on Oct 29th 2005 by Darren Rowse

14. Great information. Keep up the good work guys, and keep sharing this information with us.

Posted at 4:41PM on Oct 29th 2005 by Nick

15. That's very huuugeee earning, my MONTHLY earning just a quarter of his earning in a DAY !

Posted at 4:41PM on Oct 29th 2005 by irish

16. I thought talking about your earnings you make with Google Adsense is against the TOS. Hopefully your earnings don't go down to $0 for this little blog.

Posted at 4:41PM on Oct 29th 2005 by Ralph

17. Google's TOS have changed to allow talking about total figures. Jason hasn't broken any rules here as he hasn't mentioned specifics of CTR or impressions.

Posted at 4:41PM on Oct 29th 2005 by Darren Rowse

18. Congrats, Jason! Good going. Ever consider putting japanese adsense on engadget-J ?

Posted at 4:41PM on Oct 29th 2005 by toshio

19. Is AdSense the biggest earner, how do the other ads compare against AdSense? Nice revenue by the way, don't stop at $5,000, head for $10,000 ;-)

Posted at 4:41PM on Oct 29th 2005 by Thomas

20. What a great job....keep this good job

Posted at 4:41PM on Oct 29th 2005 by Hamed Sepehri

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